The resurgence of the rural-urban divide, influencing distinct political preferences and attitudes, has become a topic of increasing discussion among the public and academics. While this shift in cleavage structure should manifest in collective identities, it remains unclear whether individuals possess a group consciousness based on their geographic location and how they express these identities. Existing research is limited in several aspects, primarily focusing on the US context, rural populations, and failing to examine the interaction between place-based identities and other social identities. To address these gaps, this paper employs quantitative text analysis to study the responses to open-ended questions within a survey conducted in Spain. Our analysis aims to determine (i) the extent to which urban and rural identities exist independently from other identities such as social class, ideology, and gender, (ii) and the stereotypes employed in describing rural and urban residents. Preliminary results suggest that, in the absence of priming, place-based identities exhibit minimal emergence. While other group identities based on age, social class, ideology, and gender manifest prominently. However, stereotypes toward the out-group persist. Rural participants describe city dwellers as stressed, overwhelmed, and independent, contrasting them with their in-group, which is perceived as supportive and easy-going. Conversely, urban participants depict rural residents as enjoying a traditional and simple life, while characterizing their in-group as respectful, diverse, educated, and modern. These findings bear implications for understanding the multifaceted nature of identity formation and stereotypes in the context of the rural-urban divide, shedding light on potential factors influencing political behavior and social cohesion.